First AT&T Experience Store Unveiled on the East Coast
August 3rd, 2007
This place has it all: more than 5,000 square feet; home entertainment; music, video and games; more than three dozen screens; and the latest, coolest, hottest wireless phones. This place also lets customers look at, touch and experience everything in the store.The more than 5,000-square-foot store will feature several new retail concepts, including six integrated “customer experience” stations that encourage customer interaction with cutting-edge wireline, wireless and converged services. In addition, knowledgeable store personnel will be on hand throughout the store and within each of the stations to guide consumers through product trials and purchasing decisions.In addition, a centrally located Personal Style Studio will showcase high-end accessories and will allow customers to purchase external wireless features, such as ringtones, crystal handset designs and phone “tattoos”, or pictures that customers can download to a laptop in-store, print on a sticker and apply to wireless phones.Other unique features include more than three-dozen screens located throughout the store. On these screens, visitors can learn about and experience a variety of AT&T products and services, including broadband, wireless, voice and video. Digital messages that inform customers about the variety of lifestyle, product and feature benefits will be displayed throughout the store on 32-inch LCD screens. A series of “Guided Selling Kiosks” also provide valuable information to assist employees and customers during the sales process.http://www.att.com/newsroom
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Entry Filed under: Mobile Technology
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